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Let’s Talk About Alix
Looking for the scoop on Alix? You’re in the right place.
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The Short Version
Alix Traeger is a food and lifestyle creator known for her playful approach to cooking, viral recipe videos, and infectious energy. With over 2 million followers across social media, she first gained recognition as a video producer for BuzzFeed Tasty, where she brought creative (and sometimes chaotic) recipes to life. Since then, Alix has continued sharing her delicious adventures on YouTube, Instagram, TikTok, and her Substack, Scratch That. Her debut cookbook, Scratch That, celebrates the joy of cooking from scratch—without the pressure of perfection.
The Long Version
Alix Traeger is a longtime food and lifestyle creator, cookbook author, and digital personality whose infectious energy and relatable approach to cooking have earned her a loyal audience of over 2 million followers. She first rose to prominence as a video producer at BuzzFeed Tasty, where her viral recipe videos and signature laugh made her a standout in the food media space.
After leaving Tasty, Alix expanded her presence across YouTube, Instagram, TikTok, and her Substack, Scratch That, where she continues to share her cooking experiments, travel adventures, and everyday life with her community. Her debut cookbook, Scratch That, is a love letter to home cooking—filled with recipes that embrace creativity, spontaneity, and, most importantly, fun.
Beyond the kitchen, Alix has been featured in People, Good Morning America, Food & Wine, and more, solidifying her place as a trusted and entertaining voice in the food world. She believes life (and cooking) should be messy, joyful, and always delicious.
Work With Alix
For media inquiries, interview requests, or collaboration opportunities, please reach out to sampleemail@alixtraeger.com
